#Intuit mint blog how to
#Intuit mint blog software
#Intuit mint blog professional

You can do that, too, no matter what your brand is. Simply stated, Mint finds its way to its customers’ hearts through relatable stories with mountains of actionable data to help navigate life.

#Intuit mint blog how to

Tackling topics such as “Paying for College: How to Compare Private Student Loan Lenders” and as “Budgeting With a Part-Time Job”, Mint proves that it has its customers’ backs, every step of the way. Through its blog, these individuals learn how to manage their money regardless of their current financial situation. Since college students and recent college graduates are the most burdened by a massive amount of debt and find themselves at a near “life sentence” post-graduation, Mint saw an opportunity. Rather than trying to cater to every consumer with every financial need, they focus on a segment they can “own.” Mint focuses its content on college students and recent college graduates. It catches its audience at the moment in their lives when they need guidance the most. Simply through its content, the company shares knowledge about what it does best: personal finance. Mint is even always on the lookout for partners and collaborators to help support its goal of making people smarter about money.

#Intuit mint blog professional

Mint does an exceptional job of educating its audience through an informational blog with a mission of “teaching everyone about personal finance.”Ĭonsisting of categories ranging from budgeting and financial planning all the way to the minimalist lifestyle, food budgets, money etiquette, and everything in between, Mint’s blog is all-inclusive when it comes to information.Īnd we’re not talking about a once-per-month type of blog – it’s a blog that’s constantly being updated by professional finance experts. What’s more, we’ll give you a rundown of how Mint’s success can apply to your business by providing you with actionable tips and takeaways.

#Intuit mint blog software

In this article, we’ll showcase a live example of a personal finance software service, Mint, that’s been smashing it when it comes to employing a stellar content marketing strategy. In fact, you have it better than crowded industries, since not all of your competitors will be using content as a strategy to penetrate consumer markets. And yes, we mean even those that are very technical and niche. If you think you’re in a “dull” industry with minimal potential for customer engagement through content marketing, you’ll want to think again. While many marketers tend to focus on showcasing a solid product, Mint’s case portrays how a strong content marketing strategy needs to accompany a strong product to propel consumers to brand loyalty. While personal finance can seem boring, Mint begs to differ. is an online banking service helping college students and graduates reach their goals through tailored insights, custom budgets, spend tracking, and more.